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Let’s get to know you:

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Where is your primary residence?

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How May We Reach You?

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Did Someone Refer You to Bull Run?

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The 3-Year Track Record LIVE DATA

Performance that compounds over time.

+273.7%
Innovation SMA
3-year cumulative
(Jan 2023–Dec 2025)

CAGR 55.25% over three full calendar years. Top 1.32% of 3,496 non-leveraged ETFs over the period. Full methodology & longer horizons →

Innovation SMA vs. S&P 500
fetching live returns…
+98.4%
2023
+39.3%
2024
+35.2%
2025
Top 1.32%
of 3,496 ETFs
The Philosophy

We own businesses,
not tickers.

Every position starts as a business thesis — revenue trajectory, competitive moat, management quality, unit economics. We concentrate in 20–35 companies across our four strategies, sized by conviction, held for full market cycles.

Core Holdings
01 / DISCIPLINE

Managed in-house

Four proprietary strategies, researched and managed directly. No third-party model portfolios, no fund-of-fund wrappers, no outsourced due diligence — one methodology, applied across every account.

FUND EXPENSE RATIOS: $0
02 / OWNERSHIP

Direct equity, your name

You own the individual stocks — not fund shares that own the stocks. Every position held directly in your Schwab account with full transparency, individual tax-lot control, and systematic loss harvesting.

HOLDINGS PER STRATEGY: 20–35
03 / INFRASTRUCTURE

Native on Schwab

All four SMAs available nationwide through Charles Schwab's institutional platform. $0 custody commissions, daily reporting via Black Diamond, one transparent advisory fee — no layered costs.

CUSTODY: CHARLES SCHWAB
Typical RIA
Outsources investment management to third-party strategists. Wraps client assets in ETFs and mutual funds. Layered fees. Limited transparency.
Bull Run
Builds and runs its own strategies. Holds individual equities directly. One transparent advisory fee. Full visibility into every position.
The Strategy Suite

Four proprietary strategies.
One unified spectrum.

From aggressive innovation to defensive equity — blend them to match risk, tax location, and time horizon. CAGRs shown are Backtested + Live from Jan 2008.

Aggressive Growth

Equity Innovation SMA

Concentrated in 20–25 leading companies across AI, cloud, semiconductors, enterprise software, and cybersecurity. Benchmarked against the S&P 500, Nasdaq 100, and BVP Cloud Index.

Target Return20%
Holdings20–25
Live DateMar 2020
CAGR (B+L)
INNOVATION vs. S&P 500 Backtested + Live · gross
fetching…
The Technology

Tools we built,
platforms we integrate.

Our own simulators, backtesters, and live performance systems — running on top of the same institutional reporting and planning platforms used by firms managing billions.

01 · Proprietary

Tools we built ourselves.

Every tool below pulls live data from our own performance database. No third-party license fees, no generic output — purpose-built for how we actually invest.

02 · Integrated

Institutional platforms we integrate.

Best-in-class tools used by firms managing hundreds of billions — unified under a single BRIM client experience.

From the Desk

Market insights
from the desk.

Weekly analysis, portfolio perspectives, and tax strategy notes — written by the portfolio manager, not outsourced.

All Insights
The Firm

Institutional infrastructure.
Fiduciary discipline.

Registered Investment Adviser custodied at Charles Schwab. Reporting through Black Diamond. Planning through RightCapital. Performance methodology consistent with the principles of GIPS. CRD #306763.

Assets Under Management
$54M+
Fee-only advisory · growing
Client Households
101+
Across individual, family & business
States Served
15
Registered & notice-filed nationwide
Investment Strategies
4
Proprietary SMAs on Schwab
Regulatory
Fee-Only RIA
CRD #306763 · Fiduciary standard on every account · No commissions
Custody
Charles Schwab
Institutional platform · $0 commissions · SIPC insured
Reporting
Black Diamond
Daily-updated performance reporting for every account
Planning
RightCapital
Integrated Monte Carlo, tax & retirement modeling
Methodology
GIPS-Consistent
Performance methodology consistent with the principles of GIPS
Structure
Separately Managed
Direct equity ownership · Individual tax-lot control
Begin a Conversation

Thirty minutes.
No obligation.

A straightforward conversation about your portfolio, your goals, and whether we're the right fit. No hard sell — just a discussion about how in-house management with direct equity ownership might fit your plan.

  • Portfolio review of current holdings & risk exposure
  • Walk-through of the four SMA strategies and blending logic
  • Side-by-side performance comparison powered by YCharts
  • Clear next steps — if it makes sense for you
Pick a Time
Available This Week

Book directly on Chris's calendar. Virtual or in-person at McLean, VA.

Schedule on Calendly
30 MIN · NO OBLIGATION calendly.com/chrispassarelli
Get in Touch

Questions? Seeking Further Insight?

Connect with our team to discuss your goals. No obligations, no pressure — just a straightforward conversation about how we can help.

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